YETTI HOPPER M30 SOFT COOLER 2.0

YETI® Hopper® M30 2.0 Soft Cooler

The tough-as-nails soft cooler engineered for adventure, wherever it takes you.

The Hopper® M30 2.0 is YETI®'s premium soft cooler, meticulously engineered for those who refuse to compromise between portability and performance. Whether you're heading to the coast, the campsite, or the back of a utility vehicle, the M30 combines exceptional ice retention with a lightweight, flexible design that stands up to the most demanding conditions. Built to keep your provisions ice-cold for extended trips whilst remaining easy to transport, this cooler is purpose-built for weekend excursions, group gatherings, and extended adventures where serious cooling performance meets genuine durability.

At its core lies ColdCell™ insulation-YETI®'s proprietary closed-cell foam technology that delivers impressive cold-holding capabilities, keeping your frosty goods ice-cold for over 78 hours. The wide-mouth opening has been completely re-engineered with MagShield Access, featuring a strip of ultra-strong magnets that lock in cold whilst staying open when you need it, closing tight with a gentle push. Quick-Release Buckles provide an additional layer of security through rough terrain or choppy water, ensuring your cooler remains sealed when adventure gets rough. Every seam is RF-welded to eliminate weak stitching points, creating a completely leakproof liner that prevents cold from escaping and water from seeping in.

Constructed from high-density DryHide™ shell fabric, the M30 2.0 withstands punctures, UV rays, and abrasion with remarkable resilience-much like the material found on professional-grade inflatable watercraft. Both interior and exterior materials are treated to resist mildew, extending the cooler's lifespan through years of outdoor use. The thoughtful design includes multiple carry points: dual top handles for everyday transport, a convenient shoulder strap for hands-free portability, and a rear grab handle for manoeuvring in tight spaces. The HitchPoint™ Grid system allows you to attach additional YETI® accessories such as Rambler® bottle slings or Sidekick Dry gear cases, creating a modular system tailored to your specific needs.

This is not merely a cooler; it's a trusted companion for those who live by the outdoors and demand equipment that refuses to compromise.

Key Features

• ColdCell™ Insulation - Closed-cell foam technology delivers impressive cold-holding capabilities, maintaining ice retention for over 78 hours in demanding conditions.
• MagShield Access - Ultra-strong magnets create a leak-resistant seal whilst allowing the wide mouth to stay open for effortless loading and unloading.
• RF-Welded Leakproof Liner - Radio frequency welding eliminates weak stitching points, creating completely waterproof seams that prevent both heat transfer and leakage.
• DryHide™ Shell Fabric - High-density, puncture-resistant exterior withstands abrasion, UV exposure, and the toughest outdoor conditions whilst remaining flexible and lightweight.
• Quick-Release Buckles - Provide additional security through rough terrain, choppy water, or transport in utility vehicle beds.
• Multiple Carry Options - Dual top handles, shoulder strap, and rear grab handle offer versatile carrying solutions for any adventure.
• HitchPoint™ Grid System - Allows attachment of YETI® accessories to expand functionality and organise your gear.
• Mildew-Resistant Materials - Both interior and exterior are treated for longevity and reliable performance year after year.
• Wine Bottle Compatible - Thoughtful design accommodates various container shapes, from standard beverage cans to wine bottles and irregular items.